Ever been at an event where you feel like the presenter is standing an arm’s length away, speaking directly to you? Even with a couple thousand people in the room, a properly dialed audio rig creates a presence that can make any venue seem intimate and inviting.
Good sound requires quality equipment in every part of the system - speakers, mixers, processing - plus operators who know how to put it all together. But to get really great sound, you need to start at the source: the microphone.